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The AI Search Audit Blog
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Why AI Search Audit is more reliable than ChatGPT and similar LLMs for AI website audits
Many teams ask the same question: why not analyze a website directly with ChatGPT or another LLM instead of using a dedicated AI audit tool? Because querying an LLM is not the same as auditing AI visibility. Running a real AI audit means testing multiple models, multiple prompts, personas, competitors, and evaluating technical layers such…
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Generative Engine Optimisation (GEO): optimise your website for AI Search visibility
Search is evolving at an unprecedented pace. With Google AI Overviews, Bing Copilot, ChatGPT and Perplexity reshaping how users access information, the traditional rules of SEO are no longer sufficient. We are entering the era of Generative Engine Optimisation (GEO). What is GEO? Generative Engine Optimisation is the practice of ensuring your content is discoverable…
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AIO & GEO: how fashion brands can thrive in AI-Powered Search
The digital landscape is evolving, and so is the way consumers search for fashion. Traditional SEO tactics are no longer sufficient. To truly stand out, fashion brands must adapt to the new era of AI-powered search. This is where AI Optimization (AIO) and Generative Engine Optimization (GEO) come into play. What are AIO & GEO?…
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SXO: from SEO traffic to tangible results
Getting visitors to your site is only half the battle. Many companies see growing traffic but stagnant or declining conversions. This gap reveals the need for Search Experience Optimization (SXO)—a method that merges search visibility with superior user experience. Understanding SXO Unlike traditional SEO, SXO focuses not just on ranking but on what happens after…
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The decline of clicks in AI-Driven search
In the past, securing a top spot on search engine results pages (SERPs) was synonymous with increased traffic. However, the rise of AI-generated summaries, such as Google’s AI Overviews, has disrupted this paradigm. These AI summaries provide users with direct answers at the top of the search results, often reducing the need to click through…