The AI Search Audit Blog
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Context Engineering for SEO: What Jeff Dean’s Framework Means for How AI Reads Your Pages
Jeff Dean says context matters more than the model itself. Here is what that means for SEO, content structure, and AI citation in ChatGPT, Gemini and Perplexity.
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When AI Overviews Go Full-Page: How Dynamic Expansion Changes Your Click-Loss Calculus
Google now dynamically expands AI Overviews for some queries, pushing organic results further down. Here is how to identify trigger queries and stay inside the answer.
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Decision Evidence: The Missing Content Layer That Stops AI From Recommending Your Brand
AI systems recommend brands that provide decision evidence — specific claims, use-case proofs and third-party validation. Here is how to audit and close the gap.
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Generative UI in AI Overviews: What Happens to Your Brand When Google Builds the Tool Itself
Google now generates interactive calculators inside AI Overviews. Learn which tool pages are at risk and how structured data keeps your brand visible.