The AI Search Audit Blog
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Robots.txt Is Not an AI Firewall: What OpenAI’s Fetch Bot Disclosure Means for Your Crawl Governance
OpenAI has acknowledged its ChatGPT fetch bot may ignore robots.txt. Here is what that means for your crawl governance and which controls actually work.
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ChatGPT Brand Recall Pre-Search: Why LLMs Decide Who to Recommend Before They Fetch Anything
ChatGPT names brands in its own internal queries before retrieving live data. Here is what parametric memory means for your visibility strategy.
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llms.txt Is Not a GEO Strategy: What the Cats.txt Experiment Reveals
A cats.txt experiment exposed the logical flaw in llms.txt as a GEO tactic. Here is what actually drives AI citation visibility.
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From Impression Share to Citation Share: How to Build a 90-Day AI Search Measurement Sprint
Impression share is no longer enough. Learn how to measure AI citation share across ChatGPT, Gemini and Perplexity with a concrete 90-day sprint framework.